Help Center

You were invited because your business or location is part of a digital marketing campaign managed through BetterLocal. Your corporate team understands the power of omni-channel and hyper-local marketing, and BetterLocal gives your business the opportunity to find the right customers in your area.

As a user, you can:

• View campaigns available to your business
• Review ads, targeting, and location details
• Join and launch campaigns
• Track performance and reporting

You don’t create the campaigns yourself. They’re built by your corporate marketing team or agency—you just review, make your custom selections, and approve.

If you're responsible for more than one location, you'll be able to see all assigned campaigns in your dashboard.

To access your locations individually:

1. Navigate to “Settings” in the application sidebar navigation
2. Select “Managed Locations”—you will see a list of your locations
3. Select the “Optimize” button to access a view that is specific to that singular location

To view your entire group of locations:

1. Select the “Organize” button at the top of the “Managed Locations” page

A campaign is a structured set of digital ads created to promote or market your business. Campaigns are planned, strategized, and built in a collaborative effort across multiple subject matter experts and your enterprise.

If a campaign has been shared with you, you’ll get an email from BetterLocal letting you know. You can log in anytime to see current and upcoming campaigns. Once you’re logged in, any new campaigns will be listed on your dashboard. If a campaign says “New,” it means it’s ready for your review.

Open the shared campaign, make your selections (targeting, budget, etc.), and complete payment to enroll. You will receive an email confirmation of your purchase.

We currently don’t allow changes in the platform once a campaign is live, but if you feel like something is wrong, reach out to our support team and we’ll be happy to look into it. Note that some changes may be prohibited by your enterprise.

Custom changes to creative or messaging aren’t supported at this time. However, if platform requirements necessitate changes, we’ll coordinate with your team to implement adjustments.

Every campaign is different, but each campaign in BetterLocal was planned and strategized collaboratively across multiple subject matter experts and your enterprise.

• New: Campaign is available for your location to enroll in
• Active: Campaign is running or is scheduled to run on the start date
  • Scheduled: Campaign is scheduled to run on the start date, for at least one of your locations
  • Running: Campaign is live and running, for at least one of your locations
• Inactive: Campaign has completed or never ran
  • Completed: Campaign has ended; the flight end date has been reached, for all of your locations
  • Expired: Campaign never ran; no location launched the campaign

You’ll first need to access your locations individually. See the question “What if I have multiple locations?” for instructions. Then you will be able to navigate to “Reporting” and see the performance metrics for a single location.

Most reporting data updates every 6 hours. Conversion data is updated daily.

Credits are provided by your enterprise and reduce your out-of-pocket campaign cost. You’ll see your available credit during campaign review or checkout. Not all campaigns may offer credits.

To manage your payments, BetterLocal utilizes Stripe, ensuring secure transactions. You may see emails from Stripe regarding your payments.

For certain campaigns, you will have the option to pay in installments. Installments are always prepaid, meaning you pay upfront for media that goes live in the future. Installments are billed on a monthly cadence.

You may only cancel your campaign if you choose to pay in installments. More detail on our cancellation policy can be found in our terms.

Depending on the campaign you may see a platform fee, ad serving fee, or credit card fee.

• Platform fee: This is the fee we charge customers for using the BetterLocal platform
• Ad serving fee: This is the fee that is charged to ensure Brand Safety (link) when ads are being served in campaigns.
• Credit card fee: This is the standard credit card fee that Stripe charges for payments

Brand safety is all about protecting a brand’s image when advertising online. It’s a set of actions taken to avoid having a brand associated with negative or inappropriate content, which could damage its reputation. Basically, it helps keep a brand away from content that isn’t “brand-safe”.

A campaign is a set of ads that promote your business. These are planned and built through collaboration between subject matter experts and corporate marketing partners.

The start and end dates defined by the enterprise for a campaign. These represent the intended overall run period. If a location enrolls before the campaign start date, their flight dates usually align with these campaign dates.

The number of times users click on an ad. This helps measure engagement and the effectiveness of ad creatives.

A conversion happens when a user completes a specific action, like a purchase or submitting a form. The enterprise defines what qualifies as a conversion per campaign.

The average amount spent per user click on an ad. Calculated by dividing total ad spend by number of clicks. Lower CPC indicates more cost-efficient engagement.

The cost to show an ad 1,000 times. CPM helps measure the cost-effectiveness of reaching a large audience and is often used for brand awareness campaigns.

An example of the visuals or text used in a campaign. Previews show general concepts and may not include specific local customization.

Enterprise-funded amounts locations can apply toward campaigns. Not all campaigns include credits, and availability is determined by the enterprise.

Making campaign selections and completing payment to launch a campaign.

The window of time in which a location can enroll in a specific campaign.

The parent company or corporate office that licenses BetterLocal.

The actual run period when your ads are live. These may align with campaign dates or start later, depending on when a location enrolls.

The date a specific location’s campaign begins running. This may differ from the overall campaign start date, depending on when the location enrolls. If a location enrolls after the campaign start date, its flight start date will be later.

The radius around your location where your ads are shown. Options typically include:

• Focused: Small radius to increase relevance
• Recommended: Balanced reach, efficiency, and impact
• Broad: Wide reach to attract new audiences

The intended outcomes of a campaign—awareness, engagement, or conversions—defined by the enterprise.

The number of times your ad is shown. Each display counts, regardless of user interaction.

Setting your campaign to go live on the flight start date.

The platforms where your ads appear, e.g., social media, search engines, programmatic networks, etc.

Reach is how many users see your campaign; frequency is how often they see it. Tiers may include:

• Good: Delivers essential brand awareness, maximizing reach within budget to drive local engagement
• Better: Balances brand awareness and conversions, offering strong reach for your budget
• Best: Amplifies your brand’s presence with premium placements and hyper-targeted strategies designed to drive results and ROI

Send a campaign to locations you manage, allowing them to customize, pay, and launch it themselves.

The total money allocated to a campaign, updated as the campaign progresses.